The Founders

The founders

Even if HÄSTKO sounds quite swedish, it's actually born in the french alps in Chamonix Mont-Blanc, the mecca of outdoor sports. One of our co-founders simply has a tiny bit of a crush on sweden :) The name originates from HÄST KOMPANIET as our founders met in the local stables and share a passion for horse-riding. There, you know everything !

The idea

They make a common observation: finding good sports lingerie - both technical AND aesthetic - is not an easy task! Sports bras that compress like Marie-Antoinette's corsets and panties that relax or roll in the *** do not make them dream. Following yet another injury (intimate) in the saddle, they finally start : we must revolutionize sports lingerie.

Entrepreneurship

How to get started, with so little savings in your pocket? Where to start ? Launching a brand is not easy... You have to be patient and have a night job! After countless presentations and business plans, HÄSTKO won over the Réseau Entreprendre Haute-Savoie, the French Tech BPI stock exchange, INOVIZI, local banks, etc.

The production

The first prototypes were launched in 2017. International athletes, both men and women, told them they had genetic problems in their underwear, which sometimes even prevented them from performing. They are convinced of the need, and participate in product development, getting involved to achieve a result that has been unequaled until now. The patent filed, production follows. HÄSTKO launches its first range in October 2019.

From the specialist press to the world of outdoor sports, success is there. The brand rewarded many times. Champagne!

HÄSTKO for everyone! #inclusivegoals

It's so frustrating not to find the right size or the perfect model for your body type. When we launched the first collection, we wanted to produce a range of sizes that would allow each woman to find her happiness. Unfortunately, this is not compatible with small quantities: the minimums imposed by the factories are just E-STANDARDS.

Never mind ! We fully intend to take our revenge on the new collection. We are currently preparing more sizes, models and cuts to satisfy as many women as possible. Inclusiveness is a real challenge for a micro company like HÄSTKO. And we hope to do so in the years to come. #we loose nothing

The cry of the heart! #yougogirl

Attention, HÄSTKO is more than a sports lingerie brand. It is also a small team with a well-established credo: Women must help each other and give each other courage and power. Every day, let's make the effort to be kind to ourselves and to others. We have the mission to support each other and stop judging each other.

“Too fat, too skinny, too made up, fake breasts, breadboard, out of style, cheesy, too shy, too homely, too party girl, skirt too short, skirt too long…” Negative judgments are a form of unnecessary pollution . Let's only share the positive! Let's send our best compliments to our girlfriends, our sisters, our mothers, our colleagues.

Spoiler alert: we are not saints at HÄSTKO and we still have room for improvement to become real Care Bears-Mother-Theresa. It's a bit like sport in fact… You have to train/help each other every day.