From online sales to the first store
S ince its launch in 2019, HÄSTKO has made customer proximity its number one priority. Thanks to its availability, particularly via online chat and telephone, the brand has seen rapid growth in sales via the Hästko.com website. The team, in the flesh behind their screens, offers advice to each person on how to choose the right size for their body shape. Free returns help to break down the barrier of online purchasing: customers can try on their lingerie in their "home sweet home" without any restrictions. Aware of each person's preferences, and of the importance for some women to still touch and try before buying, it was only natural that the founders seized the opportunity to open their very first boutique just a stone's throw from Chamonix Mont-Blanc, where the brand was born.
Concept store
More than just a boutique, HÄSTKO offers to preview the prototypes currently under development. Several new cuts and colours will be available by the end of 2023. From fitting to testing, it is a way for the founders to gather customer feedback in order to continue research and improve the products. The founders, Joséphine and Aurélie, deliberately wanted to integrate the development office into the heart of the boutique: a simple window separates the sales and fitting area from the design offices, which allows them to stay as close as possible to women and their sports issues.
HASTKO
53, town hall square
74310 Les Houches
